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Boursin®'s History

Boursin's History

Boursin®'s story began in northwest France in 1957 when Normandy cheesemaker François Boursin set up a factory producing soft cheese. In 1961 a French newspaper wrongly reported the launch of Boursin® with garlic, an innovation that was in fact being introduced by a competing cheese brand. Following this free publicity François Boursin spent two years perfecting his original recipe, blending garlic with fresh cream and soft cheese seasoned with fresh herbs, salt and pepper, in the local tradition.

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Boursin®'s begins

Boursin® Garlic & Herbs was launched in 1963 and quickly became a household name across France. In 1968 Boursin® made history as the first cheese featured in a TV ad campaign. It featured famous French comedian Jacques Duby, cast in the role of the first 'Boursinophile', a cheese lover unable to resist the alluring taste of Boursin® whatever time of day or night. Waking in the middle of the night, he rushes to the fridge in his pajamas shrieking for Boursin® 18 times.

Boursin® today

Over fifty years later, the original recipe remains unchanged and food lovers in over 35 countries have spread their passion for Boursin® all around the world. It is available in a range of versions including the original Boursin® Garlic & Herbs, Boursin® Black Pepper, Boursin® Shallot & Chives, and Boursin® Portions.

The Boursin Story

The Boursin Story

In Croisy-sur-Eure, Normandy, François Boursin launches the Boursin cheese dairy, unaware that his name would become famous ....

1957

A major newspaper inadvertently announces the launch of a Boursin cheese with garlic. In fact, it is a new product being launched by a competing brand! The distribution network is bombarded by requests for a Boursin with garlic that does not exist ....

1961

After two years of work, François Boursin officially launches Boursin Garlic & Fine Herbs made with fresh cheese , garlic and fine herbs, a unique recipe inspired by Norman country tradition!His secret? A low-temperature production process that preserves all the flavour and quality of the ingredients. Boursin quickly becomes the must-have product for cheese platters. It transforms the fresh cheese-spread market thanks to its unique recipe and revolutionary aluminum foil wrapper, the latter of which remains one of the hallmarks of the brand and maximizes the cheese's shelf life.

1963

Launch of Boursin Pepper

1966

On October 1, 1968, at precisely 7:55 p.m., Boursin makes French television history by becoming the first brand to be featured in an ad campaign just before the eight o'clock news. It is a genuine revolution at the time. France already has six million black-and-white TV sets across the country, and François Boursin anticipates the benefits of a television appearance.
Viewers see a well-known actor cast as an insomniac tormented by an irresistible craving for Boursin. He gets out of bed in his pyjamas and rushes to the refrigerator chanting "Du Boursin" eighteen times. This first "Boursinophile" spawned many imitators.

1968

The famous slogan “Du Pain, du vin, du Boursin"is a stroke of genius that captures the spirit of several generations. This slogan is still remembered today.

1972

Unilever acquires the Boursin brand.

1990

Boursin joins the Bel Group.

2007

Re-launch of Boursin Garlic & Herbs in Portions.

2013

Launch of Boursin Shallot & Chive.

2014

At Boursin, we believe every little extra effort is worth the reward when it comes to having an indulgence moment, and we have the ambition to become the favourite savoury treat of all passionate food lovers!

2016
The Boursin Story