Boursin history
Boursin's heritage
Boursin's story began in northwest France in 1957 when Normandy cheesemaker François Boursin set up a factory producing soft cheese. In 1961 a French newspaper wrongly reported the launch of Boursin with garlic, an innovation that was in fact being introduced by a competing cheese brand. Following this free publicity François Boursin spent two years perfecting his original recipe, blending garlic with fresh cream and soft cheese seasoned with fresh herbs, salt and pepper, in the local tradition.
Boursin begins
Boursin Garlic & Herbs was launched in 1963 and quickly became a household name across France. In 1968 Boursin made history as the first cheese featured in a TV ad campaign. It featured famous French comedian Jacques Duby, cast in the role of the first 'Boursinophile', a cheese lover unable to resist the alluring taste of Boursin whatever time of day or night. Waking in the middle of the night, he rushes to the fridge in his pajamas shrieking for Boursin 18 times.
Boursin today
Over fifty years later, the original recipe remains unchanged and food lovers in over 35 countries have spread their passion for Boursin all around the world. It is available in a range of versions including the original Boursin Garlic & Herbs, Boursin Light and now new Boursin Minis.